With over one billion websites spanning over the web today, it is important to have a sleek and responsive website design. Among these various sites, standing out can be hard. But it is possible with the right design and in the long run, an effective marketing program. The best websites have a purpose, use their design as a branding tool, and can be easily navigated. This is made possible through the use of quality copy and images, custom design, and a solid site structure.