Great Website Design

Great Website Design

With over one billion websites spanning over the web today, it is important to have a sleek and responsive website design. Among these various sites, standing out can be hard. But it is possible with the right design and in the long run, an effective marketing program. The best websites have a purpose, use their design as a branding tool, and can be easily navigated. This is made possible through the use of quality copy and images, custom design, and a solid site structure.

 

Quality

When compiling images and text for a new website, pay attention to detail. It doesn’t matter how tight the architecture of a website is if the actual content appears useless or unprofessional. So be sure to make the content matter. That means using images that are both the right size and in high definition as not to appear pixelated on any sized screen. Similarly, we should always use copy that is relevant to the brand and their mission. Written copy that simply uses keywords or ‘impactful’ marketing jargon serves no purpose in converting to sales. Use the space we’re given wisely, make all websites filled with valuable photos and copy.

 

Customization

The days of traditional website design are gone, it is time to customize our site in a way that solidifies the brand. One great way to customize a website is to create a .gif or short animation to feature on the page. This content can be a fun ad for the product we sell, an interactive slideshow with examples of our work, or even a .gif that is simply decorative. The extra effort shows, and using this space for a customized advertisement is truly the best use of our site space.

 

Architecture

As always, a website needs to be well built and responsive above all else. This almost always takes the expertise of a trained designer. The average web user is navigating through multiple devices, from a phone to a laptop to a tablet. Because of this, responsive sites in 2017 are built with CSS media queries These allow a site to adjust to the type of device that it is being viewed on. These can be nuanced concepts for a beginner.

 

A professional online marketing firm will be ideal in making the dream of a standout website design into a reality.

Search Engine Optimization

Search engine optimization

With the birth of the internet, everything changed. That includes the marketing world. Soon enough, getting ranked high in Google searches became the ultimate rat race. In that race we’ve been through the days of back pages filled with nonsense keywords. Then Google update after Google update making online marketing teams scramble to adjust their site’s search engine optimization (SEO) strategies.

Despite all of this, some companies still think that SEO isn’t necessary for their industry. But the reality is that if a company doesn’t have a website in the modern market they’re not rising to their true potential. And if that website isn’t visible, then it’s not doing the work that it should for the brand. Other ways that online marketers make a website relevant include Search Engine Marketing (SEM) and Social Media Marketing (SMM)

What is SEO?
SEO is a series of tactics that are used to make our website more visible in relevant search engine results. These tactics include work both done on the website pages and off-site. Any SEO program is aimed at driving traffic to our website that will convert to sales, clients, etc. Good SEO can even help us rise above our competition in search results, making us the biggest game in town.

How is SEM different from SEO?
SEM is the placement of targeted advertisements related to specific keyword phrases. Paid ads will only be seen by those who are in a certain location and demographic area. The ads are shown before search results and we will only pay each time a visitor clicks through using that ad. This is one of the most popular strategies as you only pay for the leads that you get.

Never Forget Social Media
In the current online marketing climate it is absolutely crucial to have a social media presence. SMM can be used to expand our reach and Facebook, Instagram, and Twitter all have paid advertisements for a more established marketing program. Building a brand is a lot easier when putting a personality behind it on social channels.

All of these moving aspects of online marketing work together to build a brand into a big player in their market. To start building an online presence SEO, SEM, and SMM are the first three places to start after implementing our functional web design.

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