Getting the Most Out of Your Website

Now that you have a website, you have the challenge of spreading the word that you exist and bringing in new traffic. That’s how you will make more sales and increase your customer base.  So, what should you do now? Here are some ideas for getting the word out to help you move forward.

Search Engine Optimization

SEO is the process of increasing your websites visibility in search engines organic results through optimizing your pages with the keyword phrases people are likely to search for. Think about it when you search for something in google, do you normally go beyond the first couple of pages of results? Probably not and neither will prospective customers.  SEO can be a time-consuming process originally but it’s an important step towards getting more traffic and grabbing a top spot in search engines for your main keyword phrases.

Blogging and Guest Blogging

Offering free, original content on your site can help bring in new visitors and set you apart form your competition. Writing blogs for other leading companies can be even more advantageous to you. By including a link to your website, you can draw in new visitors from a source that likely gets more traffic than your current blog or website.

Social Media Marketing (SMM)

SMM can be used to draw business and bring awareness to your website by using Facebook, Instagram, and Twitter. These 3 outlets all have paid advertisements for a more established marketing program. Building a brand is a lot easier when putting a personality behind it on social channels.

Email Marketing

Email Marketing is still one of the strongest ways to engage potential and current customers. Use email marketing to show new and existing customers new products, blog posts, videos this will encourage them to keep coming back to your website time and time again.

Word of Mouth

One of the keyways to drive traffic to your website is word of mouth. Think about it. When you are looking for a great restaurant, or a place to get your car maintenance done, where do you go for recommendations? You go to those you trust the most – your friends and family.

PR

Building your reputation and influence is an important part of driving traffic to your website. Through public relations, you can brand yourself as an expert in your niche and build your credibility.  Having a newspaper article written up about your company is another way of drawing attention to your business and making you stand out.

Having the Right People in Your Corner

MoonRay Web Design is a full-service internet marketing agency with expert web developers. We understand the balance between form and function. As a full-service internet marketing agency with 25+years’ experience, we can create your website as well as your entire marketing identity, from branding, logos, search engine and social media marketing, video marketing and more!

The internet is where your customers are searching for your services, and we can create a marketing strategy to put you in front of them. We can also take care of your website maintenance. The constant maintenance required to keep a website new and updated for visitors is a difficult and time-consuming process. We will gladly update, alter, and refresh your website, leaving you worry-free and able to concentrate on your business and personal life. Ready to get noticed? Contact us today (704) 854-4932